01
Bid Pressure
Optimize competition between Google and other demand sources, expand yield partnerships, and create a healthier auction environment.
Customized Solutions from ex-Google Revenue Solutions Gurus
Strategic Revenue Audit for High-Growth Publishers
We help publishers uncover hidden revenue, modernize their Google Ad Manager setup, and move from passive monetization to active yield management.
Monetization at Google Standards
Why RevAud
Not an Agency. A Commercial Upgrade for Your Ad Ops Team.
RevAud works alongside existing Ad Ops and commercial teams to bridge the gap between technical implementation and revenue strategy, drawing on boutique ex-Google Revenue Solutions expertise.
01
Google Standards Mindset
Built around industry best practices in Google Ad Manager, programmatic yield, auction dynamics, and data strategy.
02
ROI-Driven Approach
Every recommendation is designed around measurable revenue improvement, not generic optimization advice.
03
Global Best Practices
Apply proven monetization approaches used across different publisher markets and regions.
04
Team Enablement
Help internal teams understand how to evaluate, test, and improve monetization decisions over time.
RevAud is an independent advisory firm and is not affiliated with Google.
What We Do
Customized Solutions, Tailored per Publisher
Every publisher's inventory, demand stack, and audience is different. We design monetization strategies built around your specific setup, not a generic playbook.
02
Pricing Strategy
Move beyond static floor prices with granular pricing logic, value rules, and controlled testing to find the right balance between fill rate and eCPM.
03
Growth Roadmap
Identify what to invest in next: formats, demand setup, viewability, latency, refresh logic, and inventory evolution.
Our Methodology
A Three-Lens Framework
We examine every monetization setup through three reinforcing lenses: competition, pricing, and growth.
I
Competition
Maximize Bid Pressure
Move from limited demand setups to a denser auction environment where more demand sources compete for impressions.
II
Pricing
Granular Inventory Valuation
Replace static pricing structures with dynamic, inventory-specific testing and value-based rules.
III
Growth
Inventory Evolution
Identify high-impact formats and technical improvements that can increase monetization potential across inventory.
Real-World Statistics
Outstanding Outcomes from Recent Engagements
+30%
Classifieds Publisher
Revenue uplift enabled within a 4-week project period.
+15%
Web-Focused MCM
Revenue uplift through structural optimization of UPR and ad unit architecture.
+40%
Sports App
Uplift on total programmatic revenue through mediation and refresh logic improvements.
Yield ↑
News App
Yield maximized by reducing inventory waste and optimizing demand competition.
Get Started
Ready to Unlock Hidden Revenue?
Let's review your monetization setup and identify where your next revenue opportunity may be hiding.
Limited slots this cycle